RAPP CEO, MARCO SCOGNAMIGLIO, SHARES WITH CAMPAIGN SOME OF HIS RESOLUTIONS AND ADVICE FOR 2018

"As the father of two boys, I am in the part-time business of dispensing advice. Some of the time it is actually listened to.

One of my areas of "expertise" is in the career department, especially as it relates to the industry I’ve been in for nearly 30 years. I tell my sons this: If you want to get a job in marketing, you need to understand people. And the best place to do that is the workplace, not just text books or undergraduate university...

Experience is also constantly, rapidly changing—a well-researched university text book becomes obsolete as soon as it lands on the desks of students in classrooms—which is why real-world experience is paramount. So, in the vein of "what my experience teaches me," while considering valuable experiences for my boys, I considered some valuable lessons for myself. Here are three areas that I am resolving to be more tuned into, and part of the solution for, in 2018..."

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