They live on Facebook, Twitter, iPhones and in all the hyperamplified conversations that are the lifeblood of the modern world. In this world, brands are no longer defined by expensive commercials and state-of-the-art websites. Brands have become what people say they are. What they say is based on their experiences with the brand.
About Us
We create experiences that change how people talk, act and feel about brands.
These experiences utilize traditional, digital, social and mobile media, as well as new technologies and invented media. They are the product of our creativity and 45 years of expertise in data, analytics, strategy, user experience, media and technology.
RAPP is the world's leading multichannel marketing agency network.
Every number tells a story.
- 0
- number of agencies that have a deeper understanding of human behavior toward brands
- 1
- global network
- 4
- number of full-service offices in North America
- 21
- number of employees who regularly do performance art projects
- 39
- number of employees who play in indie rock bands
- 45
- number of years obsessively studying consumer behavior
- 50
- number of offices in 30 countries
- 85
- percent of our clients that are in the Fortune 500
- 176
- number of employees who have advanced degrees in statistics
- 237
- number of employees who consider themselves "foodies"
- 741
- number of employees who speak more than one language
- 900+
- number of employees in North America
- 1,798
- number of employees active on Twitter and/or Facebook
- 2,000+
- number of employees worldwide
Toolset
RappIntelligence™
The analytical, anthropological, behavioral, psychological, economic study of human behavior toward brands. Nobody does it better. RappIntelligence provides the catalysts that solve our clients' thorniest problems and inspires the experiences we create to solve them.
Core Capabilities
- Multichannel strategy and communications planning
- Brand planning
- Integrated, multichannel creative talent
- Data analytics, mining, modeling, segmentation and advanced customer research
- Digital, social and emerging media strategy and execution
- Multichannel media planning and buying
- Database management and hosting
- CRM and customer acquisition strategy
- SEO/SEM
- Marketing automation technology
- Studio, production, lettershop and fulfillment
- Dedicated health-care and retail practices
Specializations
What you thought was your healthcare brand now belongs to someone else.
The days of using exquisitely produced TV commercials and elaborate websites to define a healthcare brand are over. For better or worse, your brand is no longer what you say it is. It’s what people say it is. What people say about your brand is determined by their experiences with it.
